Habit Beverages: A Legacy of Quality and a Future of Wellness
Cultivating healthy daily rituals through a century of culinary expertise and premium ingredient sourcing.

Company Profile

Habit Beverages, operating under the broader umbrella of Tajir Private Limited, represents a unique fusion of historical heritage and modern wellness trends. The companys roots trace back to a family business established in 1895, marking over a century of presence in the Indian market. The formal corporate entity, Tajir Private Limited, was established in Mumbai in 1950. Since its inception, the organization has been driven by a foresight for growth, evolving from a local enterprise into a preferred national supplier of food products and high-quality ingredients. Today, Habit Beverages functions as a multifaceted brand involved in meal delivery, gourmet grocery retail, and large-scale beverage manufacturing.

The mission of Habit Beverages is centered on providing "Quality Groceries at Affordable Prices," ensuring that premium health and wellness products are accessible to the average consumer. Their vision focuses on becoming a staple in the Indian household by fostering "Habits" that promote mindfulness and physical well-being. Strategically headquartered in Mumbai, specifically operating out of the Goregaon West district, the company maintains a robust presence across both traditional supply chains and modern e-commerce platforms like Amazon and BigBasket.

As a Non-government Private Company (incorporated as HABITBEV PRIVATE LIMITED on December 28, 2022), the brand has rapidly modernized its infrastructure. While the corporate heart remains in Mumbai, the company has expanded its industrial footprint to Thondamuthur, Coimbatore. This facility spans over 10,000 square feet, dedicated to the high-volume production of PET bottles in various sizes, including 250ml, 500ml, and 1-liter formats. This blend of historic reliability and aggressive infrastructure expansion positions Habit Beverages as a formidable player in the Indian FMCG (Fast-Moving Consumer Goods) sector.

Products & Services

The product portfolio of Habit Beverages is diverse, categorized under wellness, gourmet cooking essentials, and ready-to-consume beverages. One of their most popular lines is the Habhit Wellness range, which features innovative drinks such as Alpha 8 Mango Juice with Nata de Coco (coconut cubes/chunks). This product line emphasizes a "chewable" beverage experience that is marketed as both a healthy snack and a refreshing drink. Additionally, the brand is widely recognized for its Coconut Water and milk-based nutritional drinks, targeting the growing segment of health-conscious urban consumers.

In the gourmet and pantry category, Habit offers specialized ingredients that cater to traditional and international cuisines. Key offerings include:

Aromatic Waters: Habit Rose Water and Habit Kewra Water (available in 500 ML sizes), typically priced around ¹99 to ¹110.

Health Tonics: Habit Apple Cider Vinegar (500 ML), retailing for approximately ¹144.

Pantry Staples: A wide array of products including Bread Crumbs, various sauces, and canned mushrooms.

Tea & Coffee: Ethically sourced, fair-trade organic teas designed to "ignite conversations on mental health and mindfulness."

A significant competitive advantage for Habit Beverages is its dual-channel service model. In Mumbai, the brand operates as a meal and beverage delivery service through platforms like Zomato, serving juices, shakes, and beverages from 9:00 AM to 12:00 Midnight. Simultaneously, their grocery arm ensures national reach through digital storefronts. Their manufacturing capability in Coimbatore allows them to maintain strict quality control and price competitiveness, offering "premium groceries at affordable prices" with a high store rating of 4.2/5 on major e-marketplaces.

Contact Details

Habit Beverages maintains multiple touchpoints for consumers, retail partners, and industrial clients. Their primary operational hub for delivery and local distribution is situated in the bustling North Mumbai suburbs, while their manufacturing inquiries are directed toward their Southern India facility.

Registered Corporate Office (Mumbai):
Flat 605, Plot 14, 6th Floor, Laxmi Niwas, Jawahar Nagar, V Road, Goregaon West, Mumbai, Maharashtra.

Manufacturing Facility:
10,000+ sq. ft. plant located in Thondamuthur, Coimbatore, Tamil Nadu.

Primary Contact Number:
+91 93722 85250

Operating Hours:
The delivery and customer service wing operates daily (Monday Sunday) from 6:00 AM to 11:00 PM (with some delivery platforms extending to 12:00 Midnight).

Digital & Social Media Presence:

Official Website: habitbrand.com and drinkhabit.com

Instagram: @habhitwellness (3.6K+ followers)

LinkedIn: HabitBev (1.3K+ followers)

E-commerce: Available on Amazon.in (Habit - Coffee, Tea & Beverages store) and IndiaMART for B2B inquiries.

For business-to-business (B2B) engagements, the company is listed under HABITBEV PRIVATE LIMITED (CIN: U15400TG2022PTC164202), allowing for formal procurement of bulk ingredients and white-label manufacturing opportunities through their Tajir Private Limited heritage.