Lord of the Drinks: Redefining the Modern Restro-Lounge Experience with Asias Longest Bar and Curated Mixology.

Company Profile

Founded in 2015 by the visionary restaurateur Priyank Sukhija, Lord of the Drinks (LOTD) has rapidly ascended to become a cornerstone of Indias premium nightlife and casual dining landscape. Sukhija, a prominent figure in the hospitality industry, conceptualized the brand to bridge the gap between a high-energy bar and a sophisticated dining space. Since its inception in New Delhi, where its flagship outlet features iconic criss-cross windows overlooking the historic Connaught Place, the brand has expanded strategically across major metropolitan hubs. Today, the Worli (Lower Parel) location stands as a testament to the brand's growth, serving as a landmark destination within Mumbais competitive social scene.

The mission of Lord of the Drinks is to provide an immersive sensory experience that combines medieval-inspired aesthetics with modern luxury. The company operates within the Lounge Bar and Fine-Casual Dining industry, targeting a demographic that values both culinary excellence and a vibrant social atmosphere. The brands vision is centered on scale and innovation, exemplified by their record-breaking installations and a menu that evolves with global trends. By integrating live performances by international artists and maintaining a high standard of service, LOTD aims to remain the premier choice for corporate gatherings, social celebrations, and nightlife enthusiasts.

Headquartered in New Delhi under the umbrella of First Fiddle F&B Private Limited, the company has successfully scaled its operations through a mix of company-owned and franchised outlets. With a consistent Google rating of 4.3 across thousands of reviews, the brand has built significant equity. The Worli outlet, situated in the prestigious Utopia City, reflects the company's commitment to prime real estate and architectural grandeur. As of 2026, the brand continues to dominate the market by blending heritage-inspired decorsuch as liquor bottle chandelierswith a forward-thinking approach to the "restro-lounge" concept.

Products & Services

The hallmark of Lord of the Drinks is its unparalleled beverage program, most notably featuring Asias Longest Bar at the Worli location. This centerpiece supports a staggering menu of 222 handcrafted cocktails, ranging from classic infusions to avant-garde signature creations like the Smokey Chocolate Martini and the Melon Twist. A fan favorite that has gained cult status is the Butterbeer, a whimsical nod to popular culture that exemplifies the brands creative flair. This extensive drink selection is a primary competitive advantage, ensuring that the venue remains a destination for connoisseurs and casual drinkers alike.

On the culinary front, Lord of the Drinks offers a diverse, multi-cuisine menu designed to complement its beverage offerings. The kitchen specializes in fusion and "global comfort food," with popular dishes including:

Small Plates: Kung Pao Tofu, Sataya Tandoori Chicken, and Chicken 65 Fries.

Main Course: Classic Pepperoni Pizza, Bavarian Chicken Schnitzel, and Chettinad Prawns.

Traditional Favorites: Chicken Biryani and spicy gravy chicken served with chili naan.

Desserts: Milk Cake Pie, Nutty Brownie, and Milk Pudding.

In a significant move to cater to evolving dietary preferences, the Lower Parel (Worli) hotspot has notably introduced 100% vegetarian menus and innovative plant-based options like Sambar Hummus, proving its adaptability to market demands. Beyond food and drink, the "service product" includes high-octane entertainment. The venue is equipped for live performances, dancing, and DJ sets, typically attracting crowds that stay for 1.5 to 4 hours. With a price point averaging ¹2,000+ per person, the brand positions itself as an aspirational yet accessible luxury experience, supported by seamless booking integrations through platforms like Zomato, Swiggy, and EazyDiner.

Contact Details

Lord of the Drinks maintains a robust physical and digital presence to ensure maximum accessibility for its clientele. The flagship Mumbai location is strategically positioned in the heart of the city's commercial district, providing ample parking and proximity to major corporate hubs.

Primary Address: Utopia City, 3rd Floor Trade View Building, Gate 4, Pandurang Budhkar Marg, Lower Parel, Mumbai, Maharashtra 400013.

Phone Numbers: 082911 06974 / 82911 07264

Official Website: www.lordofthedrinks.in

Operating Hours: Monday to Sunday, 12:00 PM 1:30 AM.

Digital & Social Media Profiles:

Instagram: @lordofthedrinksworli (18.1K+ followers)

Facebook/X: Lord of the Drinks Official

Booking Partners: Available for reservations and home delivery via Zomato, Swiggy, and EazyDiner (often offering up to 50% discounts for early bookings).

The brands corporate identity is tied closely to its founder, Priyank Sukhija, and his hospitality group, which manages various other high-profile brands. For corporate inquiries or franchise opportunities, stakeholders can reach out through the official website or the administrative offices located in New Delhi. The brand's digital strategy is highly active, frequently showcasing short-form video content and "POV" style marketing to engage with a younger, tech-savvy audience.