New Cuffe Parade SOCIAL: A Nexus of Urban Design, Culinary Innovation, and Collaborative Culture

Experience the pulse of Mumbai at New Cuffe Parade SOCIALa visionary workspace and gastro-pub that blends the city's monorail heritage with world-class hospitality.

Company Profile

New Cuffe Parade SOCIAL is a flagship outlet of the renowned SOCIAL chain, a revolutionary "collaborative workspace" and gastro-pub concept that has redefined urban social life in India. Nestled within the prestigious Lodha New Cuffe Parade integrated developmenta massive 20-acre township near the Atal Setuthis establishment serves as a vital community hub for both residents and the corporate workforce of Wadala and Sion. The brand operates under the umbrella of Impresario Entertainment & Hospitality Pvt. Ltd., specializing in creating "third spaces" that seamlessly transition from a productive co-working office by day to a high-energy lounge by night.

The mission of New Cuffe Parade SOCIAL is to dismantle the boundaries between work and play. Its vision centers on providing a localized, community-centric environment where creativity flourishes over coffee and connections are forged over cocktails. By situating itself in the heart of a strategic connectivity zone, the establishment taps into the fast-paced energy of Mumbais modern infrastructure. The industry classification for this venue spans across Food & Beverage (F&B), Hospitality, and Shared Office Spaces, making it a multifaceted business entity that caters to the "digital nomad" and the urban socialite alike.

Headquartered locally within the VIOS Tower off the Eastern Freeway, the venue's design philosophy is deeply rooted in its surroundings. Drawing inspiration from Mumbais monorail system, the interior features industrial lighting, railed high tables, and floating metal decks. This aesthetic choice reflects the citys evolving urban landscape while providing a functional, gritty, and chic environment. As part of a larger 20-acre ecosystem, the business benefits from a prime location that connects South Mumbai to the suburbs, positioning it as a strategic destination for corporate events and social gatherings.

Products & Services

The product offerings at New Cuffe Parade SOCIAL are diverse, ranging from experimental Indian fusion to global staples. The culinary lineup is designed to be both nostalgic and avant-garde, featuring "must-try" items such as Vada Pao Bao, Prawns Koliwada, and Kala Mutton Tacos. For those seeking substantial meals, the menu includes the Toofani Paneer and Dal Tadka Mealbox and the Chakana Bitings Tiffin. The kitchen also specializes in global palettes, offering:

Asian & Korean: Kimchi Momo Ramen, Chinese Sizzlers, and Momos.

Continental: Avocado Toast, Death Wings, and Loaded Nachos.

Desserts: Tokyo Pinja Meringue Sandwich and Dessert Nachos.

Beyond its extensive food and beverage menuwhich features signature drinks like the Sanskari Mojito and premium beers like Hoegaarden and Budweiserthe venue provides professional co-working services. During business hours, it offers "Social Works," a subscription-based model providing high-speed internet, printing facilities, and a dedicated workspace for freelancers and startups. This dual-purpose utility serves as a significant competitive advantage, as it ensures high footfall during traditionally "dead" afternoon hours.

The service model is further enhanced by its operational versatility. The venue is a popular choice for private dining and corporate mixers, offering a private dining room for exclusive gatherings. With a price range of approximately ¹1,500 to ¹1,600 for two people, it remains accessible while maintaining a premium "social club" feel. The establishment also caters to the modern consumer through digital integration, offering online ordering and table reservations via reservego.co and popular platforms like Zomato and Swiggy, ensuring that their "garma garam" winter specials and seasonal menus reach a wide audience.

Contact Details

New Cuffe Parade SOCIAL is located in a high-traffic corridor, ensuring it is easily reachable for residents of Wadala, Sion, and Chembur. The establishment prides itself on its accessibility and robust infrastructure, including ample parking space which is frequently highlighted as a key benefit for guests visiting the VIOS Tower location.

Physical Address: Ground Floor, Vios Tower, Bus Depot, Sewri - Chembur Rd, off Eastern Express Highway, near Anik Nagar, Sion, Mumbai, Maharashtra 400037.

Phone Number: +91 92280 35641 / +91 86578 68332

Official Website: socialoffline.in

Reservations: reservego.co

Operating Hours:

Monday to Sunday: 09:00 AM 01:30 AM

Social Media Profiles:

Instagram: @socialoffline (New Cuffe Parade Social Location Tag)

Facebook: New Cuffe Parade SOCIAL

X (Twitter): @socialoffline

YouTube: SOCIAL Offline Channel

The establishment maintains high ratings across major platforms, reflecting its commitment to quality service. It holds a 4.3/5 on Zomato (from over 800 reviews), a 4.2/5 on EazyDiner, and a 3.9/5 on Google Reviews. Guests typically spend an average of four hours at the venue, underscoring its success as a comfortable, long-stay "third space" for the modern Mumbaikar.